Where Science
Meets Legacy.
An ancient ingredient no one had ever put in skincare. One family who saw what others missed. Four patents later, the world's only Date Palm Pollen skincare was born.
The Noor Way
The most powerful skincare doesn't come from a factory. It comes from nature, refined by science, preserved in its purest form, and delivered without compromise. No synthetics. No fillers. No shortcuts.
Dr. Rashad Tawashi
It Started Under
a Microscope.
Dr. Rashad Tawashi, Ph.D., is a pharmaceutical scientist whose career spans decades of groundbreaking research in drug delivery systems.
While studying the microstructure of Date Palm Pollen, he observed something no one had documented before: a unique spherical geometry and molecular composition with extraordinary potential for topical skin application.
That single observation launched years of clinical validation, four patents, and became the foundation for everything Skin by Noor is today.
Nature's Formula.
No Compromise.
When Dr. Tawashi shared his findings with his granddaughter, Dr. Salma Hassouna, N.D., a naturopathic doctor deeply rooted in botanical medicine, she immediately understood the magnitude of the discovery.
Salma took the science from her grandfather's research and translated it into what it was always meant to be: a product that honors nature, respects the body, and delivers visible results without compromise.
Every ingredient in the Noorishing™ Face Serum was chosen with one unwavering principle. If it doesn't belong in the body, it doesn't belong on the skin.
Dr. Salma Hassouna, N.D.
Four Generations.
One Mission.
This Is Just
the Beginning.
The Noorishing™ Face Serum is our first chapter. Behind the scenes, our team is exploring every dimension of Date Palm Pollen's potential.
New Formulations
Developing the next generation of DPP-powered products, extending the ingredient's proven benefits to entirely new areas of skincare.
Ongoing Studies
Active research into DPP's melanin content, photoprotective properties, and novel delivery systems.
Spa Partnerships
Expanding our presence in spas, medi spas, and wellness centers across North America.