During the BITE event, WholeFoods Magazine highlighted Skin by NOOR’s pioneering use of date palm pollen—a rare ingredient harvested for just two weeks from male date trees. Rich in antioxidants and offering natural UVA/UVB defence, date pollen has been used for centuries for fertility and healing. Dr. Salma Hassouna and her family refine this ingredient using patented technology developed by her grandfather, Dr. Rashad Tawashi, allowing the pollen to act as both a preservative and a skin‑healing agent. Skin by NOOR’s Noorishing™ Face Serum harnesses these benefits to creat
↗a luxurious, science‑driven skincare ritual.